History
How do you get an audience of everyday kiwis, small to medium business owners and decision makers to be engaged, on scale, organically about the insurance industry? This was the challenge posed by one of New Zealand’s most reputible brokers, Crombie Lockwood.
Released digitally twice yearly and focussing on key areas of relevance and amplifying the human story SURE Magazine is the answer.
The downstream benefits of content development en masse is significant for Crombie Lockwood. The library of content cretaes SEO rich web articles, social activity and knowledge leadership for the brand. It helps them resonate more clearly with everyday customers and drive satisfaction.
Vermeulen Officer Media also produce a suite of video content for Crombie Lockwood that is released in the interactive online version of SURE Magazine and reused across all of Crombie Lockwood’s communications channels.